2025 Archive

Person at a laptop interacting with digital and AI technology

Professor explores intersection of AI, advertising and public perception

February 26, 2025, Brandon Pugh

As CIC’s associate dean for research, Linwan Wu is leading the college’s work to understand the influence and impact of artificial intelligence in advertising. Through the first two USC AI Index reports and those to come, he’s helping to evaluate national sentiment on the now-prevalent communications technology.

A rendering of the new School of Medicine Columbia education and research facility

School of Medicine Columbia breaks ground on new facility at USC Health Sciences Campus

February 21, 2025, Gregory Hardy

The University of South Carolina broke ground on a facility that will redefine the future of health care education and research during a ceremony on Tuesday, Feb. 25, at the site of its new School of Medicine Columbia. This cutting-edge, 300,000-square-foot-plus medical education and research facility will be part of USC’s transformative $300 million Health Sciences Campus, amid 16 acres in Columbia’s reimagined BullStreet District.

Sepia toned image of Augusta Baker from the archives.

Augusta Baker: Trailblazer's legacy shines through South Carolina library programs

February 10, 2025, Laura Erskine

Augusta Baker left a remarkable legacy in the fields of librarianship and children’s literature. After retiring from the New York Public Library system, Baker became storyteller-in-residence at USC from 1980 to 1994. It was the first position of its kind at an American university, a role created for Baker to teach students, librarians and educators how to make reading more exciting for children.

Site of Starbase operation on beach in Boca Chica, TX

The Starbase rocket testing facility is permanently changing the landscape of southern Texas

January 28, 2025, Robert A. Kopack

If there is a leader in the aerospace industry, SpaceX is it. Boca Chica, Texas, is home to SpaceX’s flagship assembly and test installation, Starbase. Since 2021, research has been conducted with environmental groups and community members in south Texas who see space exploration as a landscape-altering industry. Geography professor Robert A. Kopack writes about Starbase for The Conversation.

Two women holding Syrian flag

As Syria ponders a democratic future: 5 lessons from the Arab Spring

January 27, 2025, Robert Kubinec

The fall of Bashar Assad’s dictatorship in December 2024 has ushered in a nerve-wracking time of hope and fear for Syrians concerning future governance in the long-war-torn country. While it’s unclear what exact political path Syria will take, the dilemmas the country faces are similar to the experiences of other Arab countries more than a decade ago. Robert Kubinec, assistant professor of political science at the University of South Carolina, writes for The Conversation about his research on Arab uprisings in the Middle East.

A supermarket customer reaches for a carton of eggs.

Why government can't make America 'healthier' by micromanaging groceries purchased with SNAP benefits

January 27, 2025, Danielle Krobath

Banning junk food from SNAP is something that has divided public health experts for years. However, research shows that adding to the restrictions that already limit access to SNAP benefits do little to make Americans healthier. Danielle Krobath, an assistant professor of epidemiology at the University of South Carolina’s Arnold School of Public Health, writes for The Conversation with Tufts University Assistant Professor of Community Health Benjamin Chrisinger about their research into safety net programs.

Image of cherries treated with dye

FDA bans Red 3 dye from food and drugs - a scientist explains the artificial color's health risks and long history

January 23, 2025, Lorne J. Hofseth

Red 3, a synthetic dye linked to cancer, has been banned by the FDA due to growing evidence of its harmful effects on human health. College of Pharmacy professor Lorne Hofseth writes for The Conversation on the health risks of synthetic food dyes and the implications of stricter regulations.

a road washes away

Video: USC professor, alumni work to prepare communities for hazardous events

January 16, 2025, Video by Hadley McCollester. Intro text by Laura Erskine.

From communities in the Southeast submerged by floodwaters to neighborhoods on the California coast battling raging wildfires, natural disasters are on the rise. Hear from geographer Susan Cutter, Carolina Distinguished Professor, and alumni working in emergency management across the state and nation about how tools like the Social Vulnerability Index can lead to better outcomes for the future.

Korebami Adebajo stands in front of the fountain at USC's Thomas Cooper Library.

Engineering student makes an early start on climate change research

January 13, 2025, Laura Erskine

Korebami Adebajo is by every measure an exceptional student. On track to earn her bachelor’s degree this spring from USC’s Molinaroli College of Engineering and Computing, she’s currently applying to doctoral programs. And she just turned 18. While her age may be notable, what truly sets Adebajo apart is her drive to achieve her goals.

Coastal seagrass at Baruch with observation tower in background

The good, the bad and the gutsy

January 03, 2025, Kristine Hartvigsen

The USC Baruch Institute's new director, Jill Stewart, is endlessly fascinated by the natural alchemy of the oft-maligned yet mighty microbe. These tiny living microorganisms are everywhere, from the surface of our skin and the air we breathe to the water we drink and the soil beneath our feet. In fact, microbes are essential to the persistence of life on Earth. So why do they sometimes get a bad rap?