Skip to Content

Sport and Entertainment Management, M.S.E.M.

College of Hospitality, Retail and Sport Management

Prepare for a leadership career in sport, entertainment or venue management in one of the world’s leading programs.

South Carolina's Department of Sport and Entertainment Management unites theory and practice at the highest level with an award-winning roster of exceptional faculty members. Their industry expertise brings unprecedented value into the classroom and is matched only by the scholarship of the department's impactful research.

Program Highlights

  • Ribbon award icon.

    Global Leadership

    Be part of one of the best sport and entertainment graduate degree programs in the world.

  • Downtown columbia skyline icon.

    Program Depth

    Join a comprehensive program that includes sport management, event management and venue management.

  • Handshake icon.

    Shared Connections

    Benefit from powerful networking opportunities that promote career success and professional growth.

  • Video conference on monitor icon.

    Accomplished Academics

    Learn from outstanding faculty members who have years of experience in the sport, entertainment and venue industries.

What You’ll Study

Students electing the thesis option complete required courses, a thesis and electives. Students electing the non-thesis, or professional, option complete required courses, elective course work and a comprehensive final exam.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

  • Event Planning

    Coordinating and managing all aspects of an event, including logistics, vendors and timelines

    PR and Media Relations

    Building and maintaining relationships with the media and public to enhance reputation or visibility

    Data Analysis

    Examining and interpreting information to uncover insights and inform decision making

  • Planning and Strategy

    Developing and implementing a comprehensive and effective approach to achieve specific goals

    Legal Knowledge

    Interpreting and applying laws and regulations to specific situations or issues


    Directing and overseeing the activities and resources to achieve specific goals

Using your degree

Make your college experience the foundation for a successful future.

Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.

Potential Careers

  • Booking Agent
  • Athletics Administration
  • Event Promoter
  • Entertainment Media expert
  • eSports Manager
  • Venue Operator

Job Titles of Alumni

  • Senior Event Marketing Manager
  • Assistant Ticket Manager
  • Account Manager
  • Tour Manager
  • Program Coordinator
  • Event Coordinator

Average Alumni Salary

Five to 10 years after graduation without additional education $108,279

Workplace Settings

  • Professional Sports Leagues
  • College or Professional Sports Programs
  • Entertainment Corporations
  • Entertainment and Sports Facilities
  • Sports Retailing
  • Footwear and Sports Apparel

Employers of Alumni

  • Cumulus Media
  • University of South Carolina Athletics Department
  • National Basketball Association
  • Beautycounter
  • Titans Sports Academy
  • Spectra

The professors that are a part of this program are outstanding. All of the professors have had amazing experiences within the sport and entertainment world. From them, I have been introduced to all kinds of different aspects, ideas and opportunities within the industry.

Mary Moore
Portrait of Mary Moore

Is USC Right For You?

There are many reasons we could be your ideal university. There's the award-winning academics, the globally modeled student life, and abundance of study abroad and experiential learning options. Take a closer look at what USC could mean for you.

Degree content is provided for informational purposes only. The Academic Bulletin is the source of record for all degree information.