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Sport and Entertainment Management, B.S.

College of Hospitality, Retail and Sport Management

Learn from a world-renowned faculty in a comprehensive, business-focused curriculum that includes sport, entertainment and venue management.

Study within the nation’s Top 5-ranked sport science program, and choose from areas of concentration including entertainment management, sport management, and venue and event management, or graduate with distinction in the undergraduate research track.

Program Highlights

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    Respected Academics

    Prepare for a future in sports and entertainment as part of the nation’s Top 5-ranked program for sport science.

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    Degree Specialization

    Choose from multiple areas of concentration, or graduate with distinction in the undergraduate research track.

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    Learning Experiences

    Gain an edge in the job market with at least two required industry-specific work experiences while you are a student.

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    Tepper Scholars

    Access this unique scholarship opportunity for incoming sport and entertainment management freshmen.

What You’ll Study

Learn the business behind the game in a curriculum that includes accounting, marketing, economics, finance and industry-specific courses in venue, entertainment and sport management. With topics ranging from big data to venue operations, students can select electives to tailor their degree to their career interests.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

  • Event Promotion

    Marketing and advertising an event to attract attendees and generate publicity

    International and Domestic Business

    Building relationships and conducting transactions across borders


    Directing and overseeing the activities and resources to achieve specific goals

  • Event Planning

    Coordinating and managing all aspects of an event, including logistics, vendors and timelines


    Inspiring and guiding others to achieve common goals and reach their full potential


    Selling products or services by identifying and meeting customer needs and building relationships

Using your degree

Make your college experience the foundation for a successful future.

Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.

Potential Careers

  • College Athletics Administration
  • Entertainment Media Expert
  • eSports Manager
  • Venue Manager
  • Professional Sport Team Operations Expert
  • Talent Agent

Job Titles of Alumni

  • Account Executive
  • Account Manager
  • Project Manager
  • General Manager
  • Event Manager
  • Operations Manager

Average Alumni Salary

Five to 10 years after graduation without additional education $70,702

Workplace Settings

  • Media
  • Event Promotions
  • Venue Operations
  • Special Events
  • Live Entertainment
  • Professional Sports Leagues and Teams

Employers of Alumni

  • University of South Carolina
  • National Basketball Association (NBA)
  • CSC - Contemporary Services Corporation
  • Carolina Panthers
  • Los Angeles Rams

I came to South Carolina because I knew that the sport and entertainment management program would give me unique opportunities and the ability to learn firsthand from industry leaders.

Tatum McQueen
Portrait of Tatum McQueen

Is USC Right For You?

There are many reasons we could be your ideal university. There's the award-winning academics, the globally modeled student life, and abundance of study abroad and experiential learning options. Take a closer look at what USC could mean for you.

Degree content is provided for informational purposes only. The Academic Bulletin is the source of record for all degree information.