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Public Relations, B.A.J.M.C.

College of Information and Communications

Are you self-confident and composed, even in difficult situations? Are you good at explaining things clearly and, more importantly, in a way that earns trust? If so, you could be destined for public relations.

You will refine your skills in writing, strategy, leadership, crisis planning and management, creativity, problem solving and conflict resolution. You'll also get hands-on experience working with clients in our community through experiential learning in the classroom, our student-run agency and national competition teams.

Program Highlights

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    Expert Faculty

    Study with engaging teachers and public relations veterans and experts who will give you experience in and out of the classroom.

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    Experiential Learning

    Work for real clients through The Carolina Agency, which is student-run and advised by industry veterans.

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    Stay Current

    Learn traditional skills combined with the latest technology as we help prepare you for a rapidly changing industry.

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    The USC chapter of the Public Relations Student Society of America is active in conferences and competitions.

What You’ll Study

After you complete Carolina Core and foundational requirements, you'll learn how to create a campaign, write a press release, manage an event and engage the public in your cause. You also can choose from dozens of other classes to customize your education. As a senior, you'll spend a semester building a public relations campaign for a real client.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

  • Collaboration

    Working with others to achieve a common goal or objective

    Critical Thinking

    Analyzing and evaluating information to make informed decisions or judgments

    Decision-making Expertise

    Applying critical thinking and analytical skills to make informed and effective decisions

  • Handling Conflict

    Resolving disagreements or disputes between individuals or groups in a fair and constructive manner

    Organizational Skills

    Planning, prioritizing and managing tasks and resources to achieve specific objectives

    Planning and Strategy

    Developing and implementing a comprehensive and effective approach to achieve specific goals

Using your degree

Make your college experience the foundation for a successful future.

Potential Careers

  • Crisis Manager
  • Meeting Planner
  • Social Media Expert
  • Entrepreneur

Workplace Settings

  • Public Relations Agencies
  • Corporations
  • Nonprofit Organizations
  • Government

Is USC Right For You?

There are many reasons we could be your ideal university. There's the award-winning academics, the globally modeled student life, and abundance of study abroad and experiential learning options. Take a closer look at what USC could mean for you.

Degree content is provided for informational purposes only. The Academic Bulletin is the source of record for all degree information.