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Marketing, B.S.B.A.

Darla Moore School of Business

Marketing majors enjoy problem-solving, are insightful and data-driven decision-makers and have strong interpersonal skills. Marketers are often the key stakeholders in driving sales and profits.

Marketing is the process of planning and executing the development, pricing, distribution and promotion of services, products and ideas. As a marketing major, you will study the economic, cultural, demographic and social factors that influence the demand for products and services and be able to use this information to succeed.

Program Highlights

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    Flexible Curriculum

    Benefit from a department that constantly refines its courses to better equip its students for great careers.

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    Marketing Scholars Program

    Study in a program that brings together the best and brightest marketing students to work with partner companies on real projects.

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    AMA Chapter

    Join our American Marketing Association chapter, which is very active with monthly meetings, guest speakers, real-world projects and more.

What You’ll Study

You'll earn a top-notch degree that begins with a broad, rigorous background in the liberal arts and a variety of business topics before diving into your major courses, focusing on marketing and how it applies to business insights and research to create successful ventures. Upon graduation, you'll be ready to start a career or postgraduate study.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

  • PR and Media Relations

    Building and maintaining relationships with the media and public to enhance reputation or visibility

    Business Writing

    Creating clear and effective written communication for business purposes


    Exchanging information and ideas through speaking, writing or other means of expression

  • Interpersonal Skills

    Communicating and interacting effectively in a variety of social and professional situations


    Building relationships and making connections with others to advance personal or professional goals

    Attention to Detail

    Being meticulous and thorough in all aspects of a task or project

Using your degree

Make your college experience the foundation for a successful future.

Potential Careers

  • Market Research
  • Business Analytics
  • Brand and Product Management
  • Digital and Social Media Marketing
  • Sales Management and Personal Selling
  • Retail Management

Workplace Settings

  • Marketing
  • Business
  • Entrepreneurship
  • Sales

The most important thing I have learned is the importance of building lasting relationships by networking with other students, professionals and companies. My experience has taught me to never be afraid to reach out to someone because you never know what advice or insight they have to offer you.

Lauren Busman
Portrait of Lauren Busman