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Fashion Merchandising and Digital Innovations: Retailing, B.S.

College of Hospitality, Retail and Sport Management

Specialize your retailing degree in fashion merchandising and digital innovations, which blends design, technology, marketing, sales, social media management and more.

Pursue your passion in the fashion and apparel industry. Go beyond the classroom with behind-the-scenes field trips, exclusive work options, study abroad courses and opportunities to attend national industry conferences and the biggest events in fashion.

Program Highlights

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    Nationally Respected

    Earn a degree from one of the Top 40 fashion merchandising programs in the United States.

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    Big Apple Bound

    Gain experience at New York Fashion Week and the National Retailing Federation annual conference in NYC.

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    Design and Show

    Join the Fashion Board student organization, where students have the opportunity to host a runway event.

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    Digital Savvy

    Experience using the latest industry software, and have the opportunity to earn software certifications.

What You’ll Study

Gain a focused understanding of the business from fashion product analysis to visual merchandising to fashion law. Each summer the Department of Retailing offers a variety of study abroad classes on fashion management in places like Paris, London and Milan.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

  • Retail Management

    Overseeing sales, inventory and customer service to ensure smooth and profitable functioning of a retail business


    Selling products or services by identifying and meeting customer needs and building relationships

    Data Analysis

    Examining and interpreting information to uncover insights and inform decision making

  • Product Design

    Creating new or improved products that meet customer needs and expectations


    Conducting online buying and selling, managing transactions and delivering products or services through digital platforms

    Fashion Merchandising

    Curating and presenting fashion products, optimizing displays, and implementing strategies to drive sales and brand appeal

Using your degree

Make your college experience the foundation for a successful future.

Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.

Potential Careers

  • Product Line Manager
  • Digital Merchandiser
  • Marketing Manager
  • Omnichannel Strategist
  • Retail Entrepreneur
  • Supply Chain Manager

Average Alumni Salary

Five to 10 years after graduation without additional education $71,701

Workplace Settings

  • Fashion
  • Apparel
  • Retail
  • Fashion Merchandising
  • Designer

Employers of Alumni

  • Belk
  • Lowe's Companies, Inc.
  • Nordstrom
  • Target
  • Lululemon
  • Amazon

There are so many opportunities at HRSM to find what you want to do, and the faculty is so committed to helping us find opportunities to achieve our dreams. Talking to them and learning from their experiences was so helpful to me.

Alyssia Ross
Portrait of Alyssia Ross