Skip to Content

Data and Communication, M.S.

College of Information and Communications

This flexible online master's degree was designed for both seasoned professionals and recent graduates who want to use data analytics and digital storytelling to reach their strategic communication goals.

Choose this program if you want to enhance your understanding of data analytics and information-gathering techniques for strategic communication while taking advantage of a 100 percent online format that combines the degree you desire with the flexibility you need.

Program Highlights

  • Laptop computer icon.

    100 Percent Online

    Take advantage of the flexibility of pursuing a graduate certificate that is offered 100 percent online.

  • Handshake icon.

    Great Advice

    Work closely with a faculty advisor to ensure you take elective courses appropriate to your areas of professional interest.

  • Positive trends report icon.

    11.5 Million

    Prepare for a career field that will see a 28 percent increase in the number of jobs available by 2026: that's 11.5 million new jobs.

  • Certificate icon.

    Certificate Credits

    Your first 12 credits earn you a certificate, so you can pursue jobs and promotions while finishing the master’s degree.

What You’ll Study

We have combined the best courses from the School of Journalism and Mass Communications and the School of Information Science to create a robust master’s program. You'll earn 30 credit hours spread among seven core courses and three electives, including internship opportunities and a capstone course that involves working with real clients.

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

  • Data Analysis

    Examining and interpreting information to uncover insights and inform decision making

    Strategic Communication

    Connect with a targeted audience through stories backed by data to elevate a brand and building loyalty

    Problem Solving

    Identifying, analyzing and resolving problems or challenges using creative and effective strategies

  • Database Management

    Organizing and maintaining data in a computer system, including storage, retrieval and security


    Introducing new ideas, methods or products to improve performance or achieve a specific goal

    Planning and Strategy

    Developing and implementing a comprehensive and effective approach to achieve specific goals

Using your degree

Make your college experience the foundation for a successful future.

Potential Careers

  • Account Planner
  • Strategist
  • Account Manager
  • Data Analyst
  • Marketing Manager
  • Marketing Specialist

Workplace Settings

  • Marketing
  • Communications
  • Health Care
  • Education
  • Technology

Is USC Right For You?

There are many reasons we could be your ideal university. There's the award-winning academics, the globally modeled student life, and abundance of study abroad and experiential learning options. Take a closer look at what USC could mean for you.

Degree content is provided for informational purposes only. The Academic Bulletin is the source of record for all degree information.