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2025 - Nike "So Win"
Agency: Wieden+Kennedy
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2023 - PopCorners; Breaking Good
Agency: PepsiCo Foods - D3
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2022 - Planters: Feed the Debate
Agency: VaynerMedia.
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2021 - Cheetos – "It Wasn't Me"
Agency: Goodby, Silverstein & Partners
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2020 - Baby Nut
Samantha Hess, Brand Manager, Planters; Maya McDonald, Head of Social and Digital, The Kraft Heinz Company
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2019 - Is Pepsi OK?
Emily Price; Marketing Manager, PepsiCo
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2018 - It's a Tide Ad
Agency: Saatchi New York; Daniel Lobatón and Jennifer
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2017 - Buick - Pee Wee
Agency: Engage M1 and Buick US; Steve Glinski and Mallory Woodrow
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2016 - T-Mobile - #Ballogize
Agency: Publicis Seattle; Andrew Christou; Peter DeLuca
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2015 - Coca-Cola Make it Happy
Agency: Coca-Cola; Jennifer Healan, Sarah Traverso; Russ Mischner (SJMC '2000)
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2014 - Cheerios Gracie
Agency: Saatchi & Saatchi; Rodes Ponzer, worldwide management director
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2013 - Budweiser Brotherhood
Agency: Anomaly; Mark Sarosi, art director
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2012 - Bud Light Here Weego
Agency: mcgarrybowen; Dave Reger, group creative director; Michael Straznickas, group creative director
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2011 - Volkswagen The Force
Agency: Deutsch LA; Chris Carter, account director; Vonda LePage, public relations director
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2010 - Doritos Samurai
Cole Koehler, co-creator and star of ad; Stuart Beck, brand manager, Doritos
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2009-Bud Light Conan O'Brien
Agency: DDB Chicago; Jeff Baker, USC alumnus, art director; John Oswald, copywriter
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2008 - Diet Pepsi Max Nod
Agency: BBDO NY; Mike Boulia, creative director
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2007 - Bud Light Hitchhiker
Agency: DDB Chicago; Matt Arnold, art director; Laddie Peterson
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2006 - Bud Light Magic Fridge
Agency: DDB Chicago; Steve Bougdanos, art director; Patrick Knoll, copywriter
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2005 - Bud Light Skydiver
Agency: Joe Sgro, copywriter; Dan Strasser, art director
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2004 - Staples Godfather
Agency: Martin Williams; Greg Larson, account supervisor; Alexis Denicke, creative director, Staples