Principal & Managing Partner, Inventus Media
Currently the Managing Partner of Inventus Media, an independent advertising, marketing
planning, publicity and media buying and strategy company. Andrew has over 25 years’
experience in complex businesses using PR, social media, advertising, creative content
and media and from companies like Sutter Health, GSK, Tivity Health, Slingshot Health,
WPP, Omnicom, Deluxe and Disney and has been a client, advertising business leader
and relationship manager dealing with some of the world’s leading consumer and healthcare
advertisers, agencies and content companies.
He began his career in publishing before entering the advertising business as a television
buyer in the UK, quickly rising to a lead position at DMB&B, he oversaw top accounts
including Procter & Gamble Twentieth Century Fox and Burger King.
He joined Disney’s motion picture group to manage creative advertising and media where
he worked on successful campaigns for blockbusters like The Lion King, Toy Story 2
and Armageddon. He oversaw advertising on International releases and worked closely
with other divisions to maximize synergies from their entertainment properties working
with ABC & ESPN.
Andrew came to the US in 2000 to be part of the Y&R group and was part of the team
that built what became the successful and widely recognized operation Mediaedge. In
2001 when WPP acquired Y&R, Mediaedge was put together with Mindshare in the first
group structure within WPP which became Groupm. Over the next decade he worked with
MEC and at GroupM to grow the business from $2b to $12b with over a 20% profit margin
through the leveraging of business development, client relationships, media, investments
in tools and the consolidation of buying in some areas. His role was to view this
from the client side of the business, and he forged some of the high-level relationships
with global clients like GSL, Pfizer, Northwell Health, Unilever, Citibank, Chanel,
DHL, Macys, AT&T, and Sony Ericsson. He was the lead client manager and bought together
clients to expand the offerings in digital, television, research, and cross company
synergies.
In 2010 he was recruited by Omnicom to manage PHD and be part of the Omnicom Media
Group. Omnicom and during his tenure PHD grew dramatically winning 20 new client assignments
including the GSK and GAP media business with a focus on media and digital execution.
He added over $1b in new business growth and development their first digital facing
media operation, winning awards in mobile, search and creative display.
In 2012 he joined Deluxe, part of Private Equity group, McAndrews & Forbes to manage
the business development for their technology, digital asset management and creative
business including Zonza, Company3, Beast and Method and helped grow their business
in advertising services through partnerships with WPP’s Hogarth and IPG. He also worked
on Ron Pearlman’s philanthropic projects including Weill Cornell, Michael J. Fox Foundation
and Apollo Theatre.
For the last 7 years his own consulting company, INVENTUS MEDIA (www.inventus.media)
has developed into a multi-faceted performance and growth-based marketing service
Its ethos of “Ready, set, grow” is based on the need for focus and rapid execution
in today's challenging business environment. Its focus on healthcare and financial
services is supplemented by clients as diverse as WREN Kitchens, Sun West Mortgages,
Heineken, Celligence, Laurel Spring Education, Morgan, and others in areas like Media,
CPG, Fin Tech, Financial Services, Retail and E-com
Andrew is a British by birth and a long-time US resident and citizen. He has served
on the board of the 4As and as the Chairman of the New York Chapter of the International
Advertising Association. He is also on the boards of Givsly, a social media cause-based
tech platform and an advisor to Ground Truth, a digital mobile ad network and data
company. He has true global experience having lived and worked in Tokyo, Dubai, Paris,
San Palo, London and New York. He is married with twin boys who are college freshmen.
