Engagement Details

MKTG 451S: Sales and Marketing in Spain


What to Expect

Barcelona and Madrid, Spain


Course Description:
This course will help students to create sales and marketing plans and presentations in the global marketplace. The particular focus will be on Spains business and cultural nuances that lead to adaptations of global plans to the local markets. Students will learn to create persuasive sales and marketing presentations with a focus on creating value for business partners by aligning your marketing or sales proposal with their business goals. Concepts covered will include the five-step sales process (CASHU), Starting with The Why, Storytelling in presentations, The Power of Three, Presentation Skills, Negotiation, and adapting marketing plans to local markets.

Term: Spring

Participation Instructions: See program requirements to determine student eligibility.



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